Most people never take the time to truly see their website through their users’ eyes. They focus instead on what they, themselves, think their website should include. The problem with that is the goal isn’t to improve the self experience of your website; it’s to improve the user experience. When trying to improve the user experience …
If you’re anything like most small business owners, you have the nagging sense you should improve the user experience of your website, but don’t know where to start or how to do it. In fact, just the thought of improving your website feels overwhelming. The good news is, improving the user experience (UX) of your …
One of the most common complaints I hear from my clients is one that I feel myself too: there’s no way I can possible do everything that “should” be done to improve my website. The struggle is real! But the need to do every single item on your website to-do list is not. Why? Because …
When I bring up the need for strong, visible âCalls to Actionâ on a website, my mission-driven clients often express resistance. They express concerns like: âI donât want to pressure my visitors into doing something they arenât ready for.â You say I need a strong âCall to Actionâ on my website, but I donât want …
You know having a website is vital for your business. You’ve taken the initiative to learn how to use a site builder like WordPress, Wix, or Shopify. You’ve learned a lot and built yourself a site that’s live on the internet. The problem is, you’re not completely happy with the site you’ve created. You’re so …
When writing content for your website, there are some important guidelines to keep in mind. These guidelines are designed to help you ensure the content you write for your website is easy for your readers to understand, digest and take action based on. Guideline #1 – Skimmable Headlines Itâs rare for people to read all …